ABOUT

MAISON CAROLUS

Maison Carolus is a dual-concept fashion collective operating at the intersection of modern talent management and premium visual execution. Established in Montreal, we select, cultivate, and represent a distinct roster of commercial and editorial faces, bridging the gap between raw talent and contemporary brand storytelling.

Maison Carolus is a dual-concept fashion collective operating at the intersection of modern talent management and premium visual execution. Established in Montreal, we select, cultivate, and represent a distinct roster of commercial and editorial faces, bridging the gap between raw talent and contemporary brand storytelling.

We function as an intentional boutique partner for our talent. We focus on a digital-first positioning, comprehensive portfolio curation, and strategic brand matching to ensure our models are equipped for the realities of the modern commercial market.

OUR COMMITMENT TO TRUE INCLUSIVITY

OUR COMMITMENT TO TRUE INCLUSIVITY

At the core of our philosophy is a refusal to accept the historical boundaries of the fashion industry. Maison Carolus was built on the belief that beauty and editorial power cannot be confined to a single size, height, or standard. We are fiercely committed to true size inclusivity, not as a marketing trend, but as a founding pillar of our roster.

THE VISION

THE VISION

The agency was founded by Taïcha-Chloë Theodore, who serves as the visionary force and creative director of Maison Carolus. The name Carolus is a deeply personal tribute to the founder’s maternal lineage, a living testament to her mother’s resilience, the enduring strength of her ancestors, and the profound foundation of love passed down by her grandparents.

CREATIVE PRODUCTION

CREATIVE PRODUCTION

Beyond traditional talent booking, Maison Carolus operates a full-scale creative production house. We specialize in engineering the complete visual framework for brand campaigns, fashion editorials, and product launches, from inception to final delivery.

01

CAMPAIGN DIRECTION

End-to-end execution of campaigns, including holistic creative direction, comprehensive mood boarding, trend analysis, styling curation, pairing with professional photographers, location scouting, and meticulous on-set art direction.

02

CONTENT & CREATOR SOLUTIONS (PR & UGC)

For brands seeking to expand their digital footprint, we offer specialized content curation with a roster of micro-creators, digital models, and influencers to shoot organic content—from unboxings and aesthetic product placement to full PR package launches.

COLLABORATE WITH US

COLLABORATE WITH US

For booking inquiries, production consulting, and rate packages, please contact us directly.